The mass market - collectively considered audiences, this includes; GENDER (Male+Female), AGE (Children, Tweens, teens Young adults, Older adults, Pensioners) LOCATION (USA, UK, Europe, London, South East) and CLASS.
Income Bracket/Status
A Top Middle Class
Top management, bankers, lawyers, doctors and other professionals
B Middle Class
Middle management, teachers, many 'creatives' e.g graphic designers etc
C1 Lower Middle Class
Office supervisors, junior managers, nurses, specialist clerical staff etc
C2 Skilled Working Class
Skilled workers, tradespersons (white collar)
D Working Class
Semi-skilled and unskilled manual workers (blue collar)
E People at lowest level of income
Unemployed, students, pensioners, casual workers
Young and Rubicam's Four Consumers
Mainstreamers Make up 40% of the population. they like security, and belonging to a group.
Aspirers Want status and the esteem of others. Like status symbols, designer labels etc. Live off credit and cash
Succeeders People who have already got status and cash
Reformers Define themselves by their self-esteem and self-fulfillment
In class we watched a couple of trailers as a task to identify the consumers/audience of the genre. we took into consideration the film classifications, the music, themes and genre to guess the audience of the film.
The trailers.
Pirates of the Caribbean.
Gender- Appeals to both due to the genre and main actors.
Age-PG/12 (Tweens-Young adults)
Location-Global
Class- C1-E
The Exorcist.
Gender- Aimed at males.
Age- 18 (Young adults)
Location- USA, UK
Class- B-E
Saw.
Gender- Mainly male.
Age- 18 (Young adults)
Location- GLobal
Class- C1-E
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